A grassroots organization focused on disability advocacy recently finalized their name: AbleBoost.
The name is a culmination of countless brainstorming sessions and late nights. They settled on using the word “Boost” and putting “Able” in front of it.
“We really wanted to make our mission statement clear from the name, without the unfortunate stigma around the word ‘disability,’” founder Carol Jenkins said proudly. “Our solution was to focus on the ‘able’ part. I’m not sure if we are the first to figure this out.”
Jenkins briefly considered using “Access,” or just slapping “-ability” at the end of a different word, but she wanted to make sure that the organization appeared closer to the top of alphabetical lists. There are only about thirty other organizations that start with “Able” in the immediate area.
When asked about the word “Boost,” most members shrugged. “It sounds positive and indicates progress and stuff,” said the group’s marketing strategist, Maeve Spencer. “And the B helps alphabetically.”
AbleBoost’s proposed slogan is “Boosting the Rights of People with Disabilities.”
“We’ve been working hard on coming up with a logo, and we’ve narrowed it down to either some variation on the International Symbol of Accessibility, some different-colored symbols touching to show unity or just a random squiggle,” said Spencer. “My pitch was the Symbol of Accessibility wearing a jetpack.”
AbleBoost quickly registered as an organization before anyone else could take their creative name.